Beyond change, there are few constant factors when you’re building a company. One of them, however, is reputation.
It’s hard to earn and easy to lose.
The way reputations are usually tested in startup comes down to how founders (and by extension their teams) respond to surprises.
And there are the daily we-can-deal-with-this-product-issue surprises and there are the holy-shit-this-could-destroy-our-business surprises.
Investors and key customers and partners don’t like surprises so if you see one brewing on the horizon, act early, tell the truth and work through it.
Taking the alternate path just isn’t worth it.